A/B Testing with QR Codes
So today we will be attending the Retail Forum here in Denver, CO hosted by Listrak. We decided to do some A/B testing with our business cards tonight using QR Codes.
Let me explain a little more. We print 2 versions of our Business Cards; one has a QR Code linking to our Home page and the second has a QR Code linking to a designated Mobile Landing page.
What do we expect to accomplish?
Simple, we want to get insight into which version captured our visitor’s attention the longest and which version converts better into future leads.
Each QR Code version will be tracked and we will serve our contacts the same amount of Mobile optimized landing page and regular home page versions.
This is going to be fun! It’s all about being creative and learning how people interact with different landing pages.
See you there tonight!