Imagine prospects landing on your product page, ready to inquire—but hitting “Add to Cart” feels premature. By swapping that button for a “Request a Quote” option and hiding prices, you invite personalized conversations, qualify leads, and boost your B2B or custom-order conversions.

Today we will show you how you can do this using BigCommerce’s Page Builder and a Free JotForm account.

Why Use a Request a Quote Button?

• Encourages tailored conversations for custom products
• Filters serious buyers from casual browsers
• Reduces price objections by showcasing quality first
• Simplifies bulk-order or special-pricing workflows

What You’ll Need

• A BigCommerce store with a Stencil theme
• Access to Page Builder and the HTML content block
• A free JotForm account

1. Build Your JotForm Quote Form

• Sign up for a Free account at JotForm.com.
• Choose “Blank Form” and add the necessary fields (ej. Name, Email, Phone Number,  and Message).
• Add the “Get Form Page URL” widget and make it a “hidden” field. This will automatically add the Product Page URL where your customer submited the form from and you will get this information on the email when the form is submitted.
• Configure email notifications so you get every request instantly.
• Click Publish, then Embed → Copy Code.

2. Embed Your JotForm

• In BigCommerce Admin, go to Storefront › My Themes › Customize.
• Click Page Builder, then using the Preview tab to navigate to a Product Page.
• Add an HTML block close to where the Add to Cart button lives.
• Paste the JotForm embed code into the HTML editor for the HTML block.

3. Hide the Add to Cart Button & Price

• Add the following code at the bottom of your JotForm embed code inside the HTML block.

4. Publish Your Changes

• Click SAVE in your new HTML block, then click PUBLISH in your PageBuilder.

Customization Tips

• Adjust the form and the modal window with inline CSS to match your BigCommerce store.
• Style the form button and other elements to use your brand colors for consistency.

Troubles Applying This Update? Let Trepoly Handle It

If you’d rather spend time closing deals instead of coding:

• We’ll install JotForm, hide prices, and configure email notifications.
• Fast turnaround—usually in under 24 hours.
• Custom branding, mobile-responsive tweaks, and QA testing included.

Conclusion

Swapping out the “Add to Cart” button for a “Request a Quote” button transforms your BigCommerce store into a lead-generation engine, tailored for bespoke orders and serious buyers. With JotForm’s free plan and the built-in BigCommerce Page Builder, it’s a plug-and-play solution you can implement today or hire a BigCommerce Custom Design Agency to handle it for you.

Ready to streamline your quoting process and capture more high-value inquiries? Contact Trepoly now or drop your comments & questions below!