The Ultimate Guide to Direct-to-Checkout Landing Pages on BigCommerce

Why Direct-To-Checkout Pages Matter

If you think about your usual customer journey, here is what it usually looks:

The long, frustrating path (poor conversion):

1. Your customer clicks on your ad
2. Lands on your homepage
3. Scrolls to find the product
4. Clicks on the product
5. Lands on the product page
6. Clicks “Add to Cart”
7. Clicks “Go to Checkout”

An optimized path (average conversion):

1. Your customer clicks on your ad
2. Lands on your product page
3. Clicks “Add to Cart”
4. Clicks “Go to Checkout”

And a Direct-To-Checkout path (best conversion):

1. Your customer clicks on your ad
2. Lands on your direct-to-checkout page
3. Clicks “Checkout”

That’s it. See that in all cases there is an Ad involved and the customer reaches the Checkout, but the amount of effort it takes is significantly lower when using a direct-to-checkout path. Fewer steps mean fewer chances to lose the customer.

Even if your product has options (size, color, etc.), you can still design a highly effective direct-to-checkout page with minimal friction. The key is a smart layout paired with clear choices.

Features of a High-Converting Direct-to-Checkout Page

• No navigation: Keep customers focused.
• Minimal footer links: Only include compliance items (privacy, cookies) ideally using a modal window to display such content.
• Buy-or-leave design: Provide only one clear path forward — checkout.
• Multiple checkout buttons: Place them prominently throughout the page for readers who want more information before buying.
• Consistent CTA’s color: Choose and stick to 1 color for all your CTA’s across your page.
• Varied CTAs: “Buy Now,” “Order Today,” “Subscribe Now.” Urgency matters.
• Simple quantity options: Highlight the single purchase, with bundles as secondary options. Be consistent on the secondary option CTA’s color too.
• Responsive design: Fast, clean rendering on desktop and mobile.
• Optimized PageSpeed: Better performance scores = stronger ad quality and lower cost per conversion.
• Floating mobile button: Aim to keep a “Buy Now” button visible at all times.
• Seamless checkout modal: Load checkout inside the page in a modal window for a unified experience.

Product + Checkout Experience

How do I set up a direct-to-checkout landing page in BigCommerce? You can use the BigCommerce Page Builder and customize it with CSS. Always apply your custom CSS in a page region and not in a global region so you don’t unintendedly alter other web pages, or upload a fully custom HTML page via WebDAV to your store’s server. At Trepoly, we prefer the WebDAV method because it gives us full control over design, speed, and optimization.

Can BigCommerce support one-click checkout for single products? Yes. BigCommerce supports one-click checkout flows, and they can be set up in multiple ways.

What’s the difference between a product detail page and a direct-to-checkout page? Product detail pages are full of distractions — navigation menus, related products, social links, etc. A direct-to-checkout page strips all that away, leaving only one clear action for your customers: checkout.

How do I add promotional bundles (Buy 2, Save 10%) directly into checkout? You can customize checkout URL parameters to add multiple items automatically and configure bulk pricing in the backend. You can refer to additional URL parameters here.

Can I bypass the cart and send customers straight to checkout? Yes. BigCommerce allows direct-to-checkout flows that skip the cart entirely. A simple change in the URL parameter from “add” to “buy” changes the behavior of the link, sending the customer to the Checkout page instead of to the Cart page.

Technical Implementation

How do I generate a direct checkout link for a specific SKU in BigCommerce? Use BigCommerce’s Add-to-Cart URL parameters. These let you add items, set quantities, and send customers straight to checkout in one click.

How do I track conversions from direct checkout links? You can duplicate products in your backend and use them only for direct-to-checkout pages. This makes tracking clean and simple. Using Google’s URL builder and adding UTM parameters also helps you measure detailed performance in Google Analytics 4.

Marketing and SEO

Do direct-to-checkout pages improve conversion rates compared to standard product pages? Yes. Studies show that by reducing the landing-to-checkout friction direct-to-checkout pages can lift conversion rates significantly compared to traditional product pages.

How do I optimize a BigCommerce landing page for high-intent keywords? You should focus on search terms buyers use when they’re ready to purchase. Trepoly has a specialized team for eCommerce SEO and can help align your ecommerce landing pages with those high-intent keywords your customers are using while searching the web or asking their A.I. Agents.

Can Trepoly help me optimize my direct-to-checkout BigCommerce landing page? Absolutely. Trepoly’s Custom BigCommerce Design team has deep expertise in BigCommerce checkout flows and landing page optimization. We’ve helped brands streamline funnels, boost conversions, and lower ad costs. If you have a direct-to-checkout page you would like us to review, or if you need a new direct-to-checkout page set up for your online store, we can help.

How do I structure meta tags and alt text? Follow standard SEO best practices: clear meta titles, descriptive alt text, and keyword alignment are all important. Apply these consistently to your direct-to-checkout pages, just like you would do for all other pages in your website.

Customer Experience

Is direct-to-checkout secure on BigCommerce? Yes. Since your direct-to-checkout pages reside within your online store, and within your online store server and domain, all of those pages are protected by your store’s SSL certificate, whether built in Page Builder or uploaded via WebDAV.

Can customers still apply discount codes? Yes. The coupon field remains visible at checkout. The usual Coupon Code field remains intact and can be used by your customers to apply discount codes.

How do I handle abandoned checkouts? BigCommerce’s abandoned cart settings handle this automatically. Once a customer begins the checkout process and enters their email, abandoned cart emails trigger as usual if they don’t complete the checkout process.

Does direct checkout work across mobile and desktop? Yes. Responsive design ensures smooth performance across devices when set up correctly.

Business Strategy

When should I use direct-to-checkout vs. a traditional product page? Use direct-to-checkout for PPC campaigns, affiliate promotions, or exclusive offers where intent is high. Use traditional product pages for discovery and catalog browsing.

What industries benefit most from direct-to-checkout pages? The industries that benefit the most from direct checkout pages are those with impulse-driven or single-purchase behaviors:

• Beauty & skincare
• Health & wellness
• Food & beverage (DTC brands)
• Fashion & apparel
• Consumer electronics & accessories
• Fitness & lifestyle
• Subscription boxes
• Event tickets & experiences

How do I A/B test direct-to-checkout pages in BigCommerce? Upload two versions and run them in your PPC campaigns. Then you can compare performance between the two until you have a clear winner.

What KPIs should I measure? Your most important Key Performance Indicators are clickthrough rate, engagement, heat maps, bounce rate, and conversion rate. Together, these show how well your landing page performs.

How do I replicate this strategy across multiple products or campaigns? Once you’ve tested and found a winning design, you can reuse it across multiple products. Trepoly’s ecommerce development team can quickly adapt layouts for multiple campaigns giving you direct-to-checkout capabilities at scale.

In Conclusion

Direct-to-checkout landing pages are one of the fastest ways to boost conversions in your BigCommerce store. By cutting out extra steps, you keep customers focused and ready to buy. At Trepoly, we specialize in building these high-performance pages — combining technical expertise, SEO strategy, and conversion-focused design.