Website Speed Optimization
Over the last decade or so, consumers now have access to much faster download speeds. Despite this, every byte downloaded counts. Even with faster download speeds, customers have even more waned patience and dwindling attention spans. Did your website take too long to load? Guess what, that means potential customers hit the back button and bought elsewhere.
The faster a website is able to load, whether it be desktop computer using cable or fiber internet connection, or a smartphone using a wireless network, the faster a customer is able to find the product he or she wants and check out.
Bigcommerce offers good download speeds right out-of-the-box, but heavily or custom design Bigcommerce stores may have troubles delivering on speed.
What can you do to improve your store response time?
- Optimize images (find the right balance between dimensions and resolution)
- Optimize scripts
- Minify CSS
- Reduce clutter
- Prioritize content above the fold
Another great tool to give you some directions is Google PageSpeed report. Google it and run it on your site. Then take some direction from it and optimize accordingly.